News (5)
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Insights 5 mins
Taking your brand into the metaverse
Matthew Kinsman 07.11.2022
Market research firm Gartner predicts that by 2026 one-fourth of people will spend at least 1 hour a day in metaverse worlds. We list 5 key steps to help you take your brand into the metaverse.
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Press 2 mins
BaseCreate to rebrand Leighton Asia
Matthew Kinsman 01.12.2022
BaseCreate has been appointed to reposition Leighton Asia for the future. We will help the construction leader evolve its brand strategy, brand identity and website.
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Insights 5 mins
Strategies to increase brand loyalty
Matthew Kinsman 14.07.2020
Brand loyalty is all about perception. We run down 9 Strategies to increase customer loyalty to your brand.
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Insights 5 mins
What is brand voice?
Matthew Kinsman 07.12.2022
Brand voice is your brand's distinct personality – the unique way it communicates your purpose and what you stand for. We cover 5 key insights to help you create your brand voice.
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Insights 5 mins
Is it time for a brand check-up?
Matthew Kinsman 07.07.2020
In this article, we run through the key points of conducting a brand audit, an assessment tool used to gauge a company's brand position in the market, its effectiveness, and growth potential.
